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muic: MUIC002 Contemporary Spirituality and Marketing

Contemporary Spirituality and Marketing


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 About Course
    A pioneer course aiming to integrate the knowledge from two different disciplines: Religions and Marketing. The course will take you on a real life journey exploring spirituality, superstitions, superstitious beliefs, their evolution and their use in marketing and branding.
 Objectives
  • To understand spirituality
  • To understand the importance of everyday spirituality
  • To understand the role of superstitions in consumer behavior
  • To understand the use of spirituality in marketing and branding
 Target Group
  • Those who want to learn about spirituality and marketing in the modern world.
  • Social scientist who want to gain knowledge about the impact spirituality has over other disciplines
  • Business people who want to learn about how spirituality is applied in branding and marketing.
 Period
  • Total Online Learning Hours : 12 hours
  • Self-paced
  • Every academic year
 Evaluation
  • The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.
 Instructor

Course Staff Image #1


Course Staff Image #1

  1. Course Number

    MUIC002

  2. Classes Start

  3. Estimated Effort

    2-3 Hours per Week
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