Tourism and Hospitality Management 4.0

muic

About Course

Tourism and Hospitality Management 4.0 is a subject that supports students to understand the importance of tourism industry, and be able to know the principles of tourism businesses and overall of tourism system.

Objectives

Students can explain the difference of career in tourism and hospitality industry.

Students can explain the importance of sustainable tourism and the main elements of Government, Private, Public sector driven forward sustainable tourism development.

Students can explain the principles of further business development in tourism and Hospitality.

Students can explain the business strategy for tourism and hospitality.

Students can explain the principles of service oriented and qual ity service experiences following target market.

Students can explain the principles of Marketing for tourism and Hospitality 4.0

Target Group

Undergraduate students

Period

Total Online Learning Hours: 12 hours

Self-paced

Every academic year

Evaluation

The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.

Instructor

	Dr.Kaewta Muangasame Tourism and Hospitality Management Division E-mail: kaewta.mua@mahidol.ac.edu
	Asst. Prof. Dr.Sompong Amnuy-Ngerntra Tourism and Hospitality Management Division
	Dr.Nate-tra Dhevabanchachai Tourism and Hospitality Management Division
	Dr.Veerades Panvisavas Tourism and Hospitality Management Division